Analysis and Empirical Research of Information Value on Big Data in Internet Finance Development

On the network advantage of Internet finance, we analyzed the business trait and the future development trend of Internet finance, and analyzed the positive information value on big data in Internet finance business development, such as the long tail user management, risk supervision, the third party payment, micro credit, crowd funding, online manage money matters, business recommendation, the transaction subject authentication etc, and the negative information value that big data probably bring to Internet finance. In the part of empirical analysis, we analyzed the constructing necessity and status of Internet finance big data analysis center, and the business distribution relationship of Internet finance and traditional finance in total finance business activities, making the lender and the borrower of micro credit business as an example, to construct the incomplete information static game model, for proving big data have information value in Internet finance business activities, illustrating the information value of big data by simulation experiment.